Some say musicians should stick to music—stay out of politics, public issues and social movements. Just make us dance. Thank goodness, that’s often not how it works. Music is art, after all. And musicians—from Nobel Prize winner Bob Dylan to Grammy winner Macklemore—have long given us more than rhythm, melody and harmony. They also give us lyrics with ideas, feelings and points-of-view that get us thinking about ourselves, our relationships and the world we all share. Ideally, when we’re done dancing—and listening—we start talking. That’s exactly what has happened with Macklemore’s latest song Drug Dealer, which in the span of two weeks accumulated more than 10 million views and 12,000 comments on YouTube, drawing enormous attention to the nation’s opioid epidemic. "This isn't just a song. It's a message," wrote one reviewer on iTunes. And Macklemore's three-fold message, as I interpret it, is this: 1) addiction to opioids—the class of drugs that includes heroin and prescription painkillers—is a painful and isolating sickness, not an immoral choice; 2) the pharmaceutical and medical industries share significant responsibility in fueling the epidemic (as well as ending it); and, 3) for those with opioid use disorders, recovery is possible. Above all, the song is a scathing takedown of "Big Pharma," which in the late 1990s exaggerated the benefits and minimized the risks of prescription opioid use, misleading doctors and setting into motion the public health crisis we face today. More than a quarter million lives later, the Centers for Disease Control (CDC) calls it the worst drug epidemic in U.S. history, and there are few signs yet of it abating. "Props to Macklemore for rapping about issues that face Americans," wrote another iTunes reviewer. "As an ED (emergency department) nurse, the amount of Narcan I use to bring people back (from overdose) keeps increasing. … It's an epidemic and needs to be addressed. Narcotic pain medication is more addictive than a lot of people think."