One of the most helpful—and perhaps, to the public, most eye-opening—aspects of the new and historic "Surgeon General's Report on Alcohol, Drugs, and Health" is its emphasis on prevention. Yes, addiction is not only a disease, but a disease that can be prevented. We hold that fact supreme at FCD Prevention Works, part of the Hazelden Betty Ford Foundation. However, the reality that addiction can be prevented—other than through laws that make substance use illegal —is not something widely known or acknowledged by most people. As a result, substance use prevention programs have been historically under-emphasized in our public policy. That is why the 36 pages on prevention and 368 related research references found in U.S. Surgeon General Dr. Vivek Murthy's landmark report stand to be so influential. Dr. Murthy's pivotal call to refocus our communal efforts on promoting health is every bit as loud as the famous 1964 Surgeon General's report on tobacco. Just as that earlier report shaped attitudes toward smoking going forward—and ultimately led to the prevention of many smoking-related deaths and illnesses—the new report released November 17, 2016 is a similar wake up call regarding addiction, one of the most significant health issues of our time. At FCD Prevention Works, we use tested, effective strategies, tools and processes to keep healthy kids healthy before the use of alcohol or any other drug ever starts. Unfortunately, these means are vastly underutilized in our homes, schools and communities. Clearly, as the Surgeon General's report attests, we must do more. It is a fact that addiction prevention must be a collaborative process. Families cannot cede the responsibility of protecting their sons and daughters to schools, just as schools should not count only on parents to teach their students about the dangers of substance use. Instead, whole communities must come together to accomplish three central objectives: reduce the risk factors that contribute to the initiation of unhealthy behaviors—including substance use—by children; identify and intervene on existing unhealthy and risky attitudes and behaviors that can lead to or heighten drug use; and nurture and strengthen protective factors that contribute to the health and well-being of kids in every community.