Melissa joined Hazelden Betty Ford in 2013 where she leads the strategic marketing functions, which includes brand strategy, B2B and B2C marketing campaigns, digital strategy, thought leadership, marketing operations and customer relationship management. In 2019, Melissa was named Nonprofit Marketer of the Year by the American Marketing Association. The award, which recognizes one national nonprofit marketer annually for extraordinary leadership and achievement, is the highest honor bestowed on nonprofit marketing professionals by the AMA and its Foundation. View press release for full details. Prior to joining Hazelden Betty Ford, Melissa was at UnitedHealth Group's Optum in a number of marketing leadership roles for five years. Melissa has an MBA in Marketing from the University of St. Thomas in St. Paul, Minnesota and a BA from the University of Minnesota. Melissa is a board member of the American Lung Association in Minnesota.